3 Key Factors to Consider When Transitioning to Digital Marketing

Any well-meaning digital marketing strategist would not hesitate to offer you the option to embrace digital marketing if you want your business to become competitive in the market.

After all, it does sound like a good option to adapt to digital marketing solutions that would help you succeed in your marketing campaigns, especially with the advent of digital technology making a big impact in the market.

But if you have been relying on traditional advertising solutions, will the shift be an easy transition or not? Here are three common factors to consider if your existing marketing efforts measure up to the current developments and trends in the market.

Running the race: Are you joining to compete or settle for second best?

Are you taking the proper steps to enhance your knowledge and skills in this digital market environment?

In recent years, digital technology has created a new breed of consumers who now focus on an experiential factor as a performance indicator. This means that customer experience is already a vital ingredient when competing in the market.

Digital marketing has incorporated the smart element into evidence-based marketing performance after technology introduced data analytics tools to help marketers develop marketing strategies using statistical data to dive deep into problem areas that need to be addressed.

This makes it important to capitalize on cutting-edge digital marketing technology to stay competitive and relevant in the market.

The Digital Shift: Transitioning to a new market environment

Ask yourself this: Are you in pace with the market’s switch from the traditional to digital marketing strategies?

Take note that you will be transitioning from legacy systems and move over to data-driven processes, so the need to assess your preparedness and allocating resources to new processes are critical factors for consideration.

If you have been running your own legacy campaign, shifting to digital could mean hiring a digital marketing company to help with the transition and assist you in your learning curve.

Consider this. Recent studies forecast that Facebook Ads may exceed print ad revenues in 2019, which serves proof that digital channelshelp boost business revenues. By 2021, mobile eCommerce will account for 54% of all online sales as consumers spend more hours engaged in their mobile devices.

Customer Experience: Do you still know what’s best for your consumers?

Today’s new-age digital technology has provided smart analytics systems that can profile a customer’s buying patterns, interests, social media engagement, online searches and spending habits, among many others.

According to the U.S cross-platform future in focus report for 2017 by comScore, mobile devices now represent almost 7 in 10 digital media minutes, while smartphone apps alone account for half of all digital time spent.

This is not surprising because more than half or 62% of US consumers with Internet access shop online at least once a month and 83% or more than 8 in 10 people are satisfied overall with their online shopping experiences. 

Are you finding new ways to influence the entire customer lifecycle for the benefit of your business?

Consider these three factors and see if you are ready to make the shift.

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