Top List 6 Best Ways to Improve Sales on Your Ecommerce Store By Ammy Posted on December 3, 2019 Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr Many people are devoting to the dream of owning an online business that has huge potential and can all be done from the comforts of their home. Ecommerce is one of the most popular ways of achieving that dream. However, building an eCommerce website that generates sales and profit is a long and hard process. Online purchasing is constantly moving forward as today 80% of all internet users have purchased at least one item online and mobile eCommerce grew from $50 billion in 2014 to $630 billion in 2019. This proves the fact why eCommerce stores are so popular among entrepreneurs. With the growth of demand, there is also growth in online shops which means the competition is getting harder and harder. Most people open eCommerce stores but have trouble achieving their sales goals. There are many things you can do in order to improve sales on your online store and we are going to find out more about them in the next section of the article. Focus on existing customers Online shop owners quickly dive into the conclusion that they do not have enough customers in their store which is the wrong way to look at things. For start, you can focus on your customer retention strategy and creating loyal customers from the ones who already purchased from your website. Going after new customers can cost you a lot of money which is a problem for people who are running on a tight budget. That is why you should focus on your existing audience and create a higher conversion rate, add more items to their shopping cart and generate more revenue once they visit your website. Create a trustworthy website One of the most common issues, when people are not buying from your store, is trust. With all the cybercrime today, people are scared of putting personal information on suspicious websites, which is why you have to earn trust. The first thing you should do is get an SSL certificate that will show users that all entered data is encrypted and you cannot access it. You can also add “secure” badges throughout the checkout process just so you make people feel more comfortable buying. Norton Secured is one of the most trusted badges among users. Optimize your website for mobile You have to understand that most of your sales will come from mobile devices. Research shows that more than 40% of mobile users bought something online. You should make your website faster and more convenient for mobile devices just to make the shopping experience as easy as possible. Offer discounts It’s a fact that people are drawn by discounts, I mean everybody wants to buy cheaper. You have to apply a great discount strategy that will attract users to your website. You should also follow special events like Black Friday or Holiday sale, just because people tend to buy more products on such events. Focus on top-selling products You should always showcase your top-selling products right on your homepage. Obviously, there are some reasons why people are interested in those products, so you should focus on improving sales. Creating a top-selling section or badge will definitely make those products sell even more. FOMO (fear of missing out) tactic Even though this marketing trick is not new, it is still quite effective and can boost sales by a high margin. Usually, people leave through the checkout process just because they have too much time to think about it, got distracted by something or your website is not trustworthy. In these cases, you have to create a limited-time promotion in order to bump up the urgency. By creating urgency you will increase the demand for the product and shoppers will buy them without letting them too much time to think about it. These are some of the ways you can improve sales on your eCommerce store. It is also important to believe in your goals and never give up. Just like people are following Super Bowl trends, you should also follow top trends in order to increase sales. This process is hard just because you might see a lot of traffic on your website but nobody is buying anything. Patience and the right tactic are key to success in the eCommerce business.